Market Snapshot FAQ

Only the fields that are searchable in your MLS are enabled. Note that if your MLS removed a field that was previously saved for a Market Snapshot or if it added a new required field, then the Market Snapshot will not be generated. You need to modify the search criteria to include (or exclude) the field before you can regenerate the Market Snapshot.

Updates to the Market Snapshot are regularly scheduled every 4 weeks and the consumer can change the updates to be more or less frequent, or to not update at all.

To stop a Market Snapshot, in the Market Snapshot Status Report screen, click the Stop icon next to the lead. This will stop future snapshots from being sent.

After 3 months, instances of the Market Snapshots are purged from the system and can no longer be viewed by either the consumer or you. If a scheduled update has occurred, then the later versions can still be seen. If the consumer has not looked at the last 6 updates of the Market Snapshot, it will automatically be identified as a Cold Prospect and the Market Snapshot will be stopped. Stopping Market Snapshots does not delete them. They will exist until the system purges them at 3 months.

If you belong to more than one MLS, you can specify which MLS should be used to generate a Market Snapshot for a specific area. In the Area Management screen, enter the areas (zip/postal codes) that you specialize in and assign the correct MLS to each of them. When a customer requests a Market Snapshot for a zip code, Top Marketer searches for that zip code in the list and detects the MLS assigned to it. If this zip code is not on the list, Top Marketer will use the default MLS as specified in the Market Snapshot Setup screen.

No. Use as many as you want or need.

From the listings retrieved from the MLS, the following numbers are calculated and displayed in tables:

1. Average days on market. Viewing the 90-day trend will provide a chart mapping Time On Market activity and data on total For Sale and Sold homes.

2. Selling vs Asking Price. Viewing the 90-day trend will provide a chart comparing the selling and asking prices as well as a breakdown on the number of homes sold above asking price, at asking price, and below asking price.

3. Average Selling Price. Viewing the 90-day trend will provide a chart mapping Asking Prices and Sold Prices over the previous 90 days, and show the Highest, Lowest, Average, and Median prices.

4. Number of homes for sale. Viewing the 90-day trend will provide a chart comparing the number of homes for sale (new and existing listings) to the total homes sold.

Every time Top Marketer sends a Market Snapshot to one of your leads, you will also get an email with the link to the Snapshot so you can see exactly what each of your leads is seeing. You can also view the Market Snapshot from the Market Snapshot Status Report, and if you have Top Producer, from the Top Producer Contact or Lead Details screens.

No, because they don’t get the report itself. They just get a link in an email that takes them to the report. There are no huge downloads to clog up someone’s inbox. Updates of the Snapshot will appear in the same location, so even later updates of the Snapshot will always use the same link.

No. Market Snapshot is designed to be an interactive online report, with access to a multitude of data through different “tabs” on the page. It is not possible to generate a printed report that contains all of the information.

While it is sometimes possible to use your browser options to print the contents visible on the screen, it is not guaranteed the output will appear correctly. Using your browser to print a Snapshot is not supported, and as such, Top Producer Technical Support will not be able to assist in resolving any printing issues encountered.

No, it is kept on a private site for you and the consumer alone. The link sent in the email is unique for each consumer. Even the link you get to view the Market Snapshot is different from the consumer’s, so we can tell when you are looking at the Snapshot and when the consumer is. This means we can determine when the consumer viewed the Snapshot and display that information for you.

If you subscribe to both Top Marketer (Market Snapshot) and Top Producer with multiple Agent accounts, only the Responsible Agent account (main account owner) will be able to create a Market Snapshot. Team members will not have access to the Market Snapshot functions in Top Producer, nor be able to log into Top Marketer from Top Producer.

If a team member is provided with the Responsible Agent's username and password, they can log in to Top Producer and Market Snapshot and subsequently generate a Snapshot. However, the Snapshots will still contain the branding of the Responsible Agent.

Market Snapshots are kept for three months. Even for scheduled updates to the Snapshot, only the last three months are available. If three months have passed without any updates, the Snapshot is removed and the consumer needs to contact you to get a new one.

This depends. Market Snapshot is a quick response to the consumer about general market information to impress him or her with your response speed, level of knowledge, and access to the latest property information. The Market Snapshot gives the consumer an overview of their neighborhood, but they still need the expert analysis of a real estate professional to get an accurate idea of the value of their home if they are planning to sell. The best thing to do is to contact the lead and determine if an HMR or a CMA is required.

A couple of things could go wrong. The consumer’s property may be so unique there are no similar properties anywhere in the area. The MLS board may be down for maintenance when the consumer enters his or her request. Any reason that stops Market Snapshot from getting enough property information in the consumer’s area will stop the Snapshot.

Even if there are problems generating the Market Snapshot, you will still receive the lead just as you normally do.

An email will be sent to the consumer letting them know you are working on the report and that you will be contacting them soon with the information they requested. You will also get an email letting you know that the Market Snapshot could not be automatically sent.

The Market Snapshot Status Report will show the date and time the consumer last viewed the Snapshot and how many times they looked at this report. If you just want to see if they viewed it, you can also see it in the Lead History Report.

By default, a Market Snapshot will be sent at a frequency of every 4 weeks. It is not possible to adjust this default. The consumer may adjust the frequency when viewing the Snapshot.

If you would like to adjust the frequency of an individual Snapshot, log in to the Market Snapshot Control Panel, and in the Market Snapshot menu, select Market Snapshot Status Report. Locate the Snapshot to adjust and click the View MS icon . When viewing the Snapshot, the next scheduled snapshot date is displayed at the bottom left.

Click the Change This button.

You may then adjust the frequency that a Snapshot is sent to this recipient.

When Auto Send MS is enabled, Market Snapshot is on all the time, even when you are sleeping. The consumer gets a timely response with information they can‘t get on any other public site. The consumer is left with a favorable impression of you, your expertise, and your service. There is no downside to having the Market Snapshot turned on, although you may want to adjust the Minimum Listings Required setting to Require at least 1 so that no empty snapshots are sent. These options are available in the Market Snapshot Setup section.

Integrating your Top Producer account with your Market Snapshot (Top Marketer) account allows you to access your Top Producer contacts from within the Top Marketer Control Panel, send them a Snapshot, receive newly captured leads in Top Producer, and send and track Snapshots inside Top Producer Contact Records.

During the initial setup of Market Snapshot, the setup wizard provided an opportunity to integrate your accounts. If the integration was not completed during the setup wizard, it can still be completed afterwards. For more information, please see the Integrating Top Producer with Market Snapshot article.

Occasionally, a the Market Snapshot will fail to generate. This could happen for several reasons, and will be indicated when viewing the snapshot details in the Top Marketer Control Panel.

To see a list of your snapshots along with their current status, log in to the Market Snapshot Control Panel, and in the Market Snapshot menu click Market Snapshot Status Report.

In the MS Status pulldown, select Failed and click Reload Report. If there are any failed Snapshots, the Failure Message column will indicate the reason for the failure.

To try to generate the Snapshot again, click the Start icon to the right.

Not directly. Market Snapshot is designed to provide custom-tailored information for each inquiry received, based upon specific criteria provided by the consumer. There is no “mass snapshot” feature available in the Top Marketer Control Panel.

However, there is a workaround which sometimes meets the needs of Agents wishing to quickly send the same Snapshot to a large group of contacts:

1. Create a new Market Snapshot using your own contact information and the desired property information.
2. When you receive the Snapshot email, verify the contents of the Snapshot to make sure it is what you want to send.
3. Copy the hyperlink for the Snapshot from the email. Be sure to copy the entire HTML link with all code intact.
4. Compose a new email in Top Producer or any email client program. Include text explaining the Market Snapshot, then insert the hyperlink that was copied from the original Snapshot email.
5. Send the email to the group of contacts.

The recipients will all receive and view the same snapshot, but it will not be addressed to them. Also, you will not be able to track which recipients viewed the snapshot - only the total number of views.

To update your MLS password, log in to the Market Snapshot Control Panel, and in the Setup menu click MLS Setup. Your MLS(s) will be listed along with fields for your MLS Username and Password. Type in your new password and click Save & Close. Top Marketer will now use the new information to access your MLS data.

No. In order to view a Snapshot, it must first be generated.

The Snapshot is not generated until sent to a lead or a contact, this applies whether using the Auto-Send feature or sending it Manually.

However, once generated, you will be sent an email with a link to the Snapshot or you can view it from the Market Snapshot Status Report, and if you have a Top Producer account, from the Top Producer Contact or Lead Details screens.

The Market Snapshot (Top Marketer) Control Panel can be accessed on a Mac using the Firefox web browser. The Control Panel currently does not support the Safari browser on Mac or iPad.

However, consumers that receive a Market Snapshot from you can view it on a Mac using Safari, Firefox, or Internet Explorer, and view it on an iPad using Safari.

Also, both the Control Panel and the Snapshots themselves will work on a PC running Windows, using either Firefox or Internet Explorer.