Learn how other REALTORS have used our products to improve their business.
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REAL ESTATE MARKETING
When it comes to marketing and seeking prospects, the goal is to establish your expertise, and to be top of mind. To that end, Top Producer 8i’s integrated real estate prospecting and marketing features have been designed to position you as the professional local expert. They provide you with everything you need to effectively generate more repeat business, referral business and new business.
Letter & Email Library
Top Producer 8i comes with over 430 letters that you can use in all your marketing activities. Some are "salesy”, while others communicate your expertise in all matters of buying, selling and maintaining a home. Some emphasize your networking and negotiating experience, while others emphasize your market knowledge and marketing savvy in today’s increasingly Internet-based sales environment. All letters are automatically personalized with your agent information and your prospects’ contact data, and convey the kind of sincerity that will help to build the "client-for-life” ideal. Letters can be used "as is,” or personalized to suit your needs. Once created, they can be printed, saved and emailed as a PDF file, or mass emailed with linked flyers and presentations. (Over 350 Spanish versions are also available.)
Real Estate Flyer Library
Top Producer 8i includes 220 attractive real estate flyers that are perfect for prospecting, distributing to your farm, sphere of influence, other real estate agents and at Opens. They cover all the standard real estate prospecting and marketing themes: Just Listed, Just Sold, Agent Open, Open House, Multiple Listings, Hot Deal, Priced To Sell and Price Reduction. The library also includes service-related flyers that are perfect for after-sale follow-up, such as Change of Address Checklist, Home Energy Checklist, Home Service Checklist and Recommended Service Providers.
All real estate flyers are customizable and can be printed, emailed, or web published with a one-click link sent to your contacts. The more you familiarize yourself with the Flyer Library, the more effectively you’ll use it for prospecting and to promote your real estate listings and services.
Real Estate Presentation Library
Top Producer 8i includes over 20 real estate presentations that help you turn prospects into clients and clients into repeat customers. They include Comparative Market Analysis (CMA) presentations, Buyer presentations, Home Market Reports, as well as a variety of impressive Community and School Reports to showcase your local real estate market expertise. A number of these presentations are also available in Spanish.
All real estate presentations are fully customizable or can be used "as is”. Once created, they can be printed, saved, and emailed as a PDF file, or mass emailed as an attachment.
Action Plan Library
Top Producer 8i’s Plans Manager lets you assign an appropriate follow-up plan to each real estate contact. Each customizable plan can contain a series of scheduled letters, emails, postcards, calls and to-dos. When Action Plan tasks come due, you’ll automatically be reminded to perform them in your Today’s Business. You can schedule each activity for a fixed date or as part of a "cascading” sequence where the activity’s date auto-adjusts according to when a previously scheduled plan activity is completed. Now, no matter how busy you get, Top Producer 8i will ensure that your Action Plan events never get out of sequence.
Top Producer 8i includes over 60 Action Plans. You can also create and store your own plans to target prospecting to any demographic segment or contact group. Flexible and easy-to-use, these Action Plans are the best possible way to keep in touch with your contacts through consistent follow-up. A large number of these Action Plans are also available in Spanish.
Email Manager & Outlook Connector
Top Producer 8i’s Email Manager will help you effectively manage your email in a manner specific to the real estate industry. Features include:
- A free email account that can display emails sent to your other email addresses, and the option of using one of your other addresses in your My Email feature
- Browser-based email so you can execute large mass emails without tying up your PC, or slowing down its performance
- An HTML Editor that lets you send and receive full-color graphics
- Access to your Marketing Links library, so you can send your contacts one-click links to Flyers, CMAs, Home Market Reports, Buyer and Seller Presentations, and more
- Ability to instantly create contact records from incoming emails
- Automatic creation of new contact records from outgoing emails
- All incoming/outgoing emails are automatically linked to the contact
Now you can also choose to use Top Producer Outlook Connector. Once installed, the Outlook Connector invisibly integrates Microsoft Outlook and Top Producer 8i’s contact history and contact database features.
Word Processor & Flyer Designer
Top Producer 8i’s Word Processor lets you customize the content and design of your prospecting and marketing letters with text and photo merge fields, your company logo and more, so you can prepare personalized, targeted mailouts to any group you want. Once you’ve personalized a letter, you can save it as a template for quick re-use. Other features include:
- Graphics, text, and page formatting, including automatic text-wrap, layered graphic and text boxes, and margin adjustment to fit your company letterhead
- Find and Replace feature for quickly making global text edits
- Print Preview and Spell Check
- Printing or reprinting of a single letter from a mass mailout
Top Producer 8i’s Flyer Designer lets you quickly custom-create your own real estate flyers and feature sheets, either from scratch or by modifying one of the many existing templates. All templates have merge fields that automatically include property data and photos, your real estate agent information and photo, and company logo. The Flyer Designer also lets you:
- Easily format text, photos and graphics in a true "what-you-see-is-what you-get” interface
- Web-publish your flyers, or save them in PDF format and in your Marketing Links library for inclusion in emails
- Spell check and print preview flyers before printing or emailing
Web Publishing
Top Producer 8i’s breakthrough email and web-publishing tools will help you communicate effectively with your contacts over the Internet. These powerful features, when combined with Top Producer 8i’s integrated real estate contact and task management features, provide everything you need to strategically target real estate marketing messages to all your prospects and prospect groups.
Due to the threat of viruses, consumers are increasingly reluctant to open email attachments. Many email programs and corporate networks now include security settings that delete attachments from email, making it impossible for your prospects to view them. Additionally, prospects can become frustrated when an email with large photo attachments makes them wait, seemingly forever, to download their email
Top Producer 8i solves these problems by letting you web-publish your real estate marketing materials and sending your customers to unique landing pages. Your customers can simply click a link to view your marketing materials, complete with full-color photos. With Top Producer 8i, you'll look great on the web and your prospects will appreciate your professional, risk-free approach. As always, first impressions are lasting.
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